As a retailer of boutique eyewear, Peep Optical needed a space that reflected the unique personality of the products on display and the customers who wear them.
Bespoke shelving systems were created to cater to the needs of revolving products and provide storage within the retail area. A subtle, yet playful Ettore Sottsass-designed laminate was chosen for the counter and has been incorporated into the branding and online presence of the store, providing a unique and recognisable brand motif. In addition, the shop front needed to function as a waiting and service space for the on-site optometrist’s office.
DESIGN TEAM
Tara Ward, Jessie Fowler
PHOTOGRAPHER
Dylan Lark